Broadening UX through service design 

Saturday, March 22 2025 / Service Design

UX practitioners often focus on designing user-centric products—but as UX leaders, we have an opportunity to think bigger. Service design is the practice of organizing all elements of a business—its people, tools, and processes—to create seamless interactions that enhance experiences and, ultimately, drive better outcomes. In this talk, we’ll explore how User Experience and Service Designers can amplify each other, the typical overlap of UX leadership and service design, and how all of us can improve our practice with a service design mindset. 

10:00 AM

East Annex

Our speakers

Areï Rodelys

She/Her

Service Designer at J5 Design

Areï is a Service Designer at J5 Design with a background in business and Information Technology. She is a self-driven problem-solver passionate about fostering diversity, connecting cultures, and leveraging new technology to improve today's ways of doing things. Areï is dedicated to social innovation, striving to create meaningful services and products that address real human needs. Her diverse skill set and values drive her to develop solutions that are both innovative and people-centered, ensuring a positive impact on the world around her. 

Julie Kuhn

Julie Kuhn

She/Her

UX Designer at J5 Design

Julie, previously trained as an industrial designer, is a UX Designer at J5 Design. She is led by her passion for uncovering root problems, which carries her well in designing complex digital services. Known as a complexity buster, she encourages her teammates to think beyond constraints to allow for innovative solutions to emerge. With a deep interest in both the sciences and the arts, Julie sees design as a tool for creative changemaking.

Meng Li

Meng Li

She/Her

UX Designer at J5 Design

Meng is a UX Designer at J5 Design and trained anthropologist blending expertise in quantitative research and data-driven design. Her passion for creating human-centric, data-informed solutions for complex problems led her to cultivate her practice in human-centred design. Curious and deeply empathetic, Meng thrives on understanding people and applying that insight to her work and in elevating her team's experiences. Meng is currently focused on transforming digital services for citizens across the province. 

Meng Li

Kyna Ceschini

She/Her

Digital Lead, J5 Design

Kyna is a Digital Lead at J5 Design, passionate about ensuring everything she designs is useful, accessible, and meaningful. She has an information design, marketing, and communications background which has helped her to become well-versed in areas such as human-centred design, systems thinking, design research, and information architecture. Kyna is motivated by her role as a community member and feels a responsibility to use her skills and abilities for social good. She is currently designing digital government services and working to advance the practice of digital design within J5.

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Friday, March 21, 2025

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Saturday, March 22, 2025

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building UX communities in Alberta

About us

UX Camp 2025 is proudly brought to you by Calgary UX and UX Edmonton. 

Building on the success of our previous UX Camps in Edmonton, the 2025 conference promises to be an engaging and dynamic gathering of UX professionals, designers, developers, and innovators from across the province.

The partnership between Calgary UX and Edmonton UX represents a shared vision of fostering a thriving user experience community across Alberta. By joining forces, these two groups bring together the unique strengths of their respective regions, creating opportunities for collaboration, knowledge-sharing, and innovation.

Calgary UX is a vibrant community fostering connections among UX professionals through workshops, networking, mentorship, and creative collaboration​.

Our goal is simple: to connect and grow a community of people across disciplines and industres that share a passion for design and UX.

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Land Acknowledgement

We acknowledge that the Calgary area where the Bow and Elbow rivers meet is a place of confluence where the sharing of ideas and opportunities naturally occurs. Indigenous peoples have their own names for this area that were in use long before Scottish settlers named it Calgary.

The Métis call the Calgary area Otos-kwunee. In the Blackfoot language, they call this place, Moh-kins-tsis. The Stoney Nakoda Nation refer to the Calgary area as Wîchîspa Oyade and the people of the Tsuut’ina nation call this area Guts-ists-i. We would like to acknowledge that we are located on the traditional territories of the people of the Treaty 7 Region in Southern Alberta.

This includes: the Siksika, Piikani, and Kainai collectively known as the Blackfoot Confederacy; the Îethka Nakoda Wîcastabi First Nations, comprised of the Chiniki, Bearspaw, and Wesley First Nations; and the Tsuut’ina First Nation. The City of Calgary is also homeland to the historic Northwest Métis and to Métis Nation of Alberta, Region 3. We acknowledge all Indigenous urban Calgarians, First Nations, Inuit, and Métis, who have made Calgary their home.

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