Customer Journey Mapping Deep Dive

Friday, March 21 2025 / Workshops

Are you ready to transform the way your organization designs experiences? Whether you serve customers, students, visitors, patients, or clients. Our Customer Journey Mapping course is your first step toward creating memorable, impactful interactions.

This fun and in-depth session is designed to help teams in any industry deeply empathize with their audiences, understand their pain points, and uncover new opportunities. From enterprises to government programs, our course equips you with the tools to design services and programs that truly resonate.

DISCLAIMER:
We would like to inform you that a minimum number of attendees is required for this workshop to proceed. In the event that this minimum is not met, we will cancel the workshop and issue full refunds for all tickets. We thank you for your understanding and cooperation.

9:00 AM - 11:00 AM

Regular Ticket: $60
30% Discount for Students/Unemployed using promo code STUDENT30

Classroom 2

Please note that tickets for the workshops are sold separately

Our speakers

Rachel Elson

She/Her

UX Lead, zu

Rachel is a UX Lead with a deep understanding of user research, competitive analysis, and usability. As a leader within zu Academy, our training and teaching arm, Rachel guides teams through the Design Thinking process, equipping them to improve experiences, innovate products, and streamline processes. Within our studio, she helps teams navigate challenges with a calm, intuitive approach, driving impactful UX research and consulting that uncovers insights to inform transformative, user-centered solutions.

Julie Kuhn

Rebecca Ready

She/Her

Director of Strategy, zu

Rebecca is a Strategy Director with 15 years of experience helping teams and clients launch meaningful digital products. She partners with leaders to shape digital strategies that align user needs with business outcomes. At zu, Rebecca leads our research and strategy practice, making complex challenges simple, authentic, and aligned with our clients' brands. In this workshop, she'll guide teams in mapping user pain points, uncovering critical moments of truth, and aligning on a shared vision for enhancing user experiences.

Spaces are limited, act fast

Get your Tickets

Friday, March 21, 2025

Workshops

Tickets starting at

25

Students/unemployed get 30% discount.
Enter code STUDENT30 at checkout.

Saturday, March 22, 2025

Conference

Regular Ticket

89

Tickets available until March 20, 2025

Last Minute Ticket

99

2 days before the event

Venue Sponsor

The Platform Innovation Centre is an innovation basecamp to all— a single point of access to resources, supports, programming and events to help startups successfully launch and grow their business.

Silver Sponsor

Cisco is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. 

Bronze Sponsor

building UX communities in Alberta

About us

UX Camp 2025 is proudly brought to you by Calgary UX and UX Edmonton. 

Building on the success of our previous UX Camps in Edmonton, the 2025 conference promises to be an engaging and dynamic gathering of UX professionals, designers, developers, and innovators from across the province.

The partnership between Calgary UX and Edmonton UX represents a shared vision of fostering a thriving user experience community across Alberta. By joining forces, these two groups bring together the unique strengths of their respective regions, creating opportunities for collaboration, knowledge-sharing, and innovation.

Calgary UX is a vibrant community fostering connections among UX professionals through workshops, networking, mentorship, and creative collaboration​.

Our goal is simple: to connect and grow a community of people across disciplines and industres that share a passion for design and UX.

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Land Acknowledgement

We acknowledge that the Calgary area where the Bow and Elbow rivers meet is a place of confluence where the sharing of ideas and opportunities naturally occurs. Indigenous peoples have their own names for this area that were in use long before Scottish settlers named it Calgary.

The Métis call the Calgary area Otos-kwunee. In the Blackfoot language, they call this place, Moh-kins-tsis. The Stoney Nakoda Nation refer to the Calgary area as Wîchîspa Oyade and the people of the Tsuut’ina nation call this area Guts-ists-i. We would like to acknowledge that we are located on the traditional territories of the people of the Treaty 7 Region in Southern Alberta.

This includes: the Siksika, Piikani, and Kainai collectively known as the Blackfoot Confederacy; the Îethka Nakoda Wîcastabi First Nations, comprised of the Chiniki, Bearspaw, and Wesley First Nations; and the Tsuut’ina First Nation. The City of Calgary is also homeland to the historic Northwest Métis and to Métis Nation of Alberta, Region 3. We acknowledge all Indigenous urban Calgarians, First Nations, Inuit, and Métis, who have made Calgary their home.

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